Essays about: "Attitude Change"

Showing result 21 - 25 of 434 essays containing the words Attitude Change.

  1. 21. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 22. From a defence opt-out to a defence opt-in : Exploring the Danish government’s framing of their policy shift regarding the military aspects of the EU´s CSDP

    University essay from Försvarshögskolan

    Author : Hanna Tuvelius; [2023]
    Keywords : Frame analysis; Frame alignment strategies; Denmark; Military policy; EU; CSDP; NATO; Qualitative content analysis;

    Abstract : When the Danish government conducted a policy shift, calling for an overturn of the defence opt-out of the European common security and defence policy (CSDP) during the spring of 2022, it was not clear that the public would vote yes. It is not challenging for existing research to explain why the government changed its attitude towards the EU, a more interesting focus, however, is how a government in a pressured situation tries to conduct a credible policy change. READ MORE

  4. 23. Nudges at The Forefront of Sustainable Urban Mobility?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Soroor Mansouryar; Mindaugas Bruzas; [2023]
    Keywords : Nudge; Nudge theory; Nudge strategy; Mobility; Sustainable mobility; Sustainable urban mobility; Behavioral intervention; soft measures; Business and Economics;

    Abstract : The main aim of this article is to investigate the application of the Nudge theory within the field of sustainable mobility as a strategy to encourage more use of sustainable modes of transport. This line of research is of particular importance due to the high share of emissions in the transportation sector, which has been increasing over the years. READ MORE

  5. 24. Watt’s the big deal? : European Green Deal’s impact onelectrification research in the automobileindustry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Saga Ryttegård; Lewin Schulz; [2023]
    Keywords : European Green Deal; Automobile Industry; Sustainability; Innovation; Electrification; research and development; policy change;

    Abstract : The attitude towards sustainability has vastly changed in the last few years.The European Green Deal(EGD) is a European law package that addresses the climate crisis and aims to transform businesseswithin the European Union towards more sustainable models. READ MORE

  6. 25. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE