Essays about: "B2B ‘relationships’ –"

Showing result 21 - 25 of 104 essays containing the words B2B ‘relationships’ –.

  1. 21. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE

  3. 22. Digitalization of business-to-business relations. An analysis of the state, and future, of international business-to-business relations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Erik Truong; Henrik Bing; [2020-02-13]
    Keywords : internationalization; digitalization; relationships; digital technologies; B2B;

    Abstract : .... READ MORE

  4. 23. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ILAKIA AMIRTHALINGAM; NADJA ZAHIRALDINNI; [2020]
    Keywords : Customer involvement; customer integration; product development; software development; international customers; obstacles; customer relationship; customer requirement; customer need; methods for mapping requirements; Kundinvolvering; kundintegration; produktutveckling; mjukvaruutveckling; internationella kunder; hinder vid kundinvolvering; kundrelation; kundkrav; kundbehov; metoder för kartläggning av krav;

    Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE

  5. 24. Customer Experience without Customer Contact: DSOs Adapting to a Supplier Centric Market : A multiple case study of Swedish DSOs

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erik Bexelius; John Diklev; [2020]
    Keywords : ;

    Abstract : Structural changes are looming in the Swedish electricity system. Underlying forces pushing for industry practices to transform are sustainability goals, digitalisation and free market ambitions. READ MORE

  6. 25. No retailer is an island in the sea of CSR : A multiple case study of how buyers and suppliers co-create CSR in the retail supply chain.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Annie Bäckstrand; Filippa Sjögren; [2020]
    Keywords : Corporate Social Responsibility; Sustainability; Buyer-Supplier Relationships; Co-creation; Collaboration; Retail Supply Chain; Facilitators and Barriers;

    Abstract : In recent years, the concept of sustainability has increased of importance and customers today are more aware of the implications of not being sustainable. As of the increased awareness, customers are demanding more sustainable practices from retailers, which leads to them communicating this further down the supply chain. READ MORE