Essays about: "kundrelation"

Showing result 1 - 5 of 9 essays containing the word kundrelation.

  1. 1. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

  3. 2. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ILAKIA AMIRTHALINGAM; NADJA ZAHIRALDINNI; [2020]
    Keywords : Customer involvement; customer integration; product development; software development; international customers; obstacles; customer relationship; customer requirement; customer need; methods for mapping requirements; Kundinvolvering; kundintegration; produktutveckling; mjukvaruutveckling; internationella kunder; hinder vid kundinvolvering; kundrelation; kundkrav; kundbehov; metoder för kartläggning av krav;

    Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE

  4. 3. Mer än bara kött : en studie om mervärden och kommunikation vid direktförsäljning av köttlådor

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Kristin Halvarsson; [2017]
    Keywords : köttlådor; mervärde; kommunikation; relationsmarknadsföring;

    Abstract : Syftet med studien är att undersöka vilka värden som producenter av köttlådor uppfattar som viktigt i sina kundkontakter. Mervärden har kategoriserats efter hur kunden uppfattar olika värden. I studien beskrivs hur kommunikationen mellan konsument och producent sker. READ MORE

  5. 4. Predicting Customer Churn Using Recurrent Neural Networks

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Jesper Ljungehed; [2017]
    Keywords : churn prediction; churn; prediction; recurrent neural network; rnn; customer lifetime value; clv;

    Abstract : Churn prediction is used to identify customers that are becoming less loyal and is an important tool for companies that want to stay competitive in a rapidly growing market. In retail, a dynamic definition of churn is needed to identify churners correctly. Customer Lifetime Value (CLV) is the monetary value of a customer relationship. READ MORE

  6. 5. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Martinelle; [2017]
    Keywords : Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises SME ;

    Abstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE