Essays about: "Brand Familiarity"

Showing result 11 - 15 of 29 essays containing the words Brand Familiarity.

  1. 11. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  3. 12. Branding the memory in the virtual world: a study on the Palace Museum in Beijing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Siyi Ma; [2019]
    Keywords : brand communication; social media communication; museum communication; online audience; brand relationships; Social Sciences;

    Abstract : Many museums face the problem of low engagement on social media which is disadvantageous for them to improve brand relationships with their audience. This study aims to investigate the influential factors on the online audience perception of the museum by applying the brand resonance model. READ MORE

  4. 13. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  5. 14. Swedes' Attitudes to the Use of English in Swedish Advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Evelina Carling; [2018]
    Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

    Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

  6. 15. Product placement : A study of audience perception on brand recognition and congruence

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ida Hansson; Lovisa Mattsson; [2017]
    Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

    Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE