Essays about: "produktplacering"

Found 4 essays containing the word produktplacering.

  1. 1. Product placement : A study of audience perception on brand recognition and congruence

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ida Hansson; Lovisa Mattsson; [2017]
    Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

    Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE

  3. 2. How can customer behavior be changed in order to increase sales of organic products

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rebecca Hammel; Matilda Klasson; [2015]
    Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE

  4. 3. Thanks If – a study of marketing in Swedish podcasts

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : Carl-Johan Bondeson; Johan Lindqvist; [2014]
    Keywords : Podcast; kommunikation; sponsring; produktplacering; opinionsledare; receptionsanalys;

    Abstract : Svenska podcaster har exploderat i popularitet de senaste är en och till följd av detta har också intresset för att nyttja mediet som marknadsföringskanal vuxit. I nuläget saknas konsekventa normer för hur producenter av podcaster och deras sponsorer ska göra när reklambudskapen presenteras. READ MORE

  5. 4. Konsumentens hälsa som en del av företagets sociala ansvar : en fallstudie av två företag inom dagligvaruhandeln

    University essay from SLU/Dept. of Economics

    Author : Minna Bengtsson; [2009]
    Keywords : CSR; Corporate Social Responsibility; livsmedelsbutik; Sverige; folkhälsa;

    Abstract : We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. READ MORE