Essays about: "Brand Image Management"

Showing result 11 - 15 of 117 essays containing the words Brand Image Management.

1. 11. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

3. 12. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
   Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

   Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

4. 13. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
   Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

   Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE

5. 14. Sustainability in Property Asset Management : An overview of perceptions, important aspects and implementation of sustainability in Swedish commercial real estate companies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : William Broberg Piller; Violeth Edgar Nyoni; [2022]
   Keywords : “Property”; “Asset management”; “Real Estate”; “Sustainability”; ”Fastigheter”; ”Hållbarhet”; ”Förvaltning”;

   Abstract : Due to the challenges posed by climate change, the notion of sustainability is gaining traction in the real estate industry. This study highlights property asset managers' conceptual understanding of sustainability, and explores whether the level of implementation of sustainability is actually achieving sustainability objectives through the management of commercial real estate. READ MORE

6. 15. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; Louelle Tameu; Nida Tanveer; [2022]
   Keywords : Brand Reputation; Trading Down; Leather Industry; Fashion Industry; Brand Image Management; Business and Economics;

   Abstract : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. READ MORE