Essays about: "Brand food industry"

Showing result 21 - 25 of 59 essays containing the words Brand food industry.

1. 21. Critical Success Factors: A study of Swedish Restaurant Franchisors

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Fanny Johansson; Andreas Pedersen; [2018]
   Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

   Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

3. 22. Folding carton and internal printing: a technical approach to consumer differentiation and food safety

   University essay from Lunds universitet/Förpackningslogistik

   Author : Wally Ernesto Garcia Castillo; [2017]
   Keywords : Internal Printing; food packaging; printing ink; printing Technologies; consumer safety; technical feasibility; consumer perception; wrapper; board; survey; Agriculture and Food Sciences; Technology and Engineering;

   Abstract : Packaging can be used to offer to consumers a complete brand experience. The emotional level enhanced during opening moment make consumers engage with the product and therefore, with the brand. Brands can firstly use printing to stand out at the point of sale and can use internal printing to enhance consumer experience at home. READ MORE

4. 23. Is frozen the new fresh? : An observational study of low-involvement product choices.

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefine Furbeck; Sofia Sjödin; [2017]
   Keywords : Sustainable consumption; consumer behavior; food waste; brand loyalty; consumer decision-making processes; habitual buying; variety-seeking behavior; low-involvement products; observational study;

   Abstract : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. READ MORE

5. 24. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Tiffany Dosé; Alexander Åström; [2017]
   Keywords : Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

   Abstract : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. READ MORE

6. 25. ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jamie-Lee Celine Lammers; Karoline Ryll; [2016]
   Keywords : Brand Positioning; Entrepreneurial Brand Building; Innovation and Branding; Entrepreneurial Positioning; Start-Up Branding; Start-Up Positioning; Market- and Brand-Oriented Positioning; Brand Identity Filter; Authenticity; Business and Economics;

   Abstract : While entrepreneurial brand building has received growing interest over the past years, the particular brand positioning practice around an innovation is little understood so far. The purpose of this study is to link the separate but interrelated academic domains of brand positioning, entrepreneurship and innovation and thereby to contribute to new theory building on entrepreneurial brand positioning practice. READ MORE