Essays about: "Brand food industry"

Showing result 16 - 20 of 59 essays containing the words Brand food industry.

  1. 16. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

    University essay from SLU/Dept. of Economics

    Author : Marcus Engvall; Olof Krumlinde; [2020]
    Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

    Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

  3. 17. Did you read the label? : an exploratory study on grocery shoppers’ brand loyalty and purchase intentions

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Christopher Lundquist; Anders Mohammad; [2020]
    Keywords : Branding; brand loyalty; unethical marketing; mislabelling; level of involvement; purchase intentions; word-of-mouth;

    Abstract : Due to the rise of the internet, the mislabelling of food products has turned into a well-known phenomenon. There is an unsolved paradox concerning how the act of mislabelling may influence brand loyal grocery shoppers’ loyalty and purchase intentions towards their favourite food brands. READ MORE

  4. 18. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sarah Björck; [2019]
    Keywords : CSR; Corporate Social Responsibility; Consumer perception; Consumer awareness; Consumer values; Consumer attitudes; CSR purchase criterion;

    Abstract : Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. READ MORE

  5. 19. Food waste management taking off? Exploring prevention and treatment strategies of food waste in the airline industry: A case study on SAS

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Madison Wright; [2019]
    Keywords : Food waste; waste prevention; waste treatment; supply chain analysis; airline industry; stakeholder analysis; sustainable consumption; Earth and Environmental Sciences;

    Abstract : Airlines face significant challenges when it comes to sustainability. Globally, the airline industry is responsible for 2% of global emissions and, unfortunately, this number is only increasing (Air New Zealand, 2018). READ MORE

  6. 20. Hype, hot eller möjlighet? : en analys av blockkedjeteknik för livsmedelskedjan och dess potentiella inverkan på svenska primärproducenter.

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Emilie Åberg; [2018]
    Keywords : distributed ledger; tangle; IoT; IOTA; farmer; Agtech;

    Abstract : Livsmedelskedjorna blir allt mer komplexa och matfusk och kontaminerade livsmedel orsakar sjukdomar, ekonomiska förluster och påverkar kundernas förtroende för livsmedelsindustrin negativt. Blockkedjebaserade lösningar för ökad spårbarhet och transparens är en ny, mycket omtalad teknologi. READ MORE