Essays about: "Brand food industry"

Showing result 11 - 15 of 59 essays containing the words Brand food industry.

  1. 11. Is the growing demand for plant-based food disrupting the food industry?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Tjernlund; [2021]
    Keywords : Sustainable transformation; plant-based; food industry; Oatly; dairy alternative; consumers; sustainability; Hållbar utveckling; industriell transformation; växtbaserat; livsmedelsindustri; mejeriindustri; mjölkalternativ; matindustri; konsumenter; hållbarhet; Oatly;

    Abstract : Many industries are following a trajectory where today’s production and consumption patterns are putting unsustainable strain on the health of our planet. One industry with particularly large impact is the animal-based food industry. READ MORE

  3. 12. Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity

    University essay from Jönköping University

    Author : Joel Pettersson; Jesse Hannelius; [2021]
    Keywords : Product rebranding; food brands; stereotypes; brand equity; perceived rebranding; consumer; Nordics;

    Abstract : Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. READ MORE

  4. 13. A qualitative study on how young employees value employer branding attributes in agriculture business context

    University essay from SLU/Dept. of Economics

    Author : Lucas Hylander; [2020]
    Keywords : employer branding; employer branding attributes; employee value proposition; agriculture employment; young employees;

    Abstract : Governments and organisations have set targets for increased food production as a result of an increasing population. In order to increase food production, the capacity of agricultural enterprises needs to be expanded. READ MORE

  5. 14. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    University essay from

    Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

  6. 15. The effects of humorous and irritating advertising on brand perception in the food industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Holly Myllyoja; Nika Bejo Čeh; Yacoub Said; [2020]
    Keywords : ;

    Abstract : .... READ MORE