Essays about: "variety-seeking behavior"
Found 5 essays containing the words variety-seeking behavior.
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1. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE
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2. Is frozen the new fresh? : An observational study of low-involvement product choices.
University essay from Umeå universitet/FöretagsekonomiAbstract : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. READ MORE
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3. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. READ MORE
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4. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE
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5. The Smell of Money: A study of how scents can affect behavior and attitudes
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The use of scents in marketing has been rather limited in Sweden despite the known strengths of the human olfaction. Research has been done, although most with origin outside of Sweden. Swedish firms using scents ”simply believe in the concept” and do not know whether the scents have an effect or not. READ MORE
