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Showing result 11 - 15 of 110 essays matching the above criteria.

1. 11. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry

   University essay from Uppsala universitet/Industriell teknik

   Author : Andreas Nygren Ålander; Vilhelm Simoni; [2022]
   Keywords : business model; digital service; platform service; two-sided platform; multi-sided platform; pricing strategy; business-to-business; platform strategy; network effect; market dynamics;

   Abstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE

3. 12. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : André Yang Melsom; Davina Maria Plum; [2022]
   Keywords : Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

   Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE

4. 13. The Value Of Environmental Sustainability: A Shared Responsibility : An exploration of B2B companies in Sweden and their costs and benefits of selecting sustainable business partners, using ISO 14001 as a point of reference.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Robyn Nilsson Persson; Tindra Falk; [2022]
   Keywords : Environmental Sustainability; ISO 14001; Business-to-Business; B2B; Supplier selection; Sustainability positioning; Sweden; Costs; Benefits;

   Abstract : Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. READ MORE

5. 14. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
   Keywords : Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

   Abstract : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. READ MORE

6. 15. How a Socio-technical Systems Theory Perspective can help Conceptualize Value Co-Creation in Service Design : A case study on interdisciplinary methods for interpreting value in service systems

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : William Jedbäck; [2022]
   Keywords : Service Design; Value Co-creation; Organizational Systems; STS;

   Abstract : Background: Industrial actors see an increased relevance in adopting and promoting services within their business model in order to differentiate themselves on the market and drive growth. Service design is suggested to aid companies in this endeavor by supporting value co-creation between service provider and customer, however, new interdisciplinary methods are warranted in order to better represent and understand value co-creation in complex organizational systems. READ MORE