Essays about: "CONSUMER IN MOBILE PHONE"

Showing result 16 - 20 of 37 essays containing the words CONSUMER IN MOBILE PHONE.

1. 16. M-commerce : M-commerce: a consumer perspective

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Nadal Marti; Venouil Charles; [2013]
   Keywords : m-commerce;

   Abstract : E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices. READ MORE

3. 17. Mobile Payments - A Comparative study between European and Non-European Market

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Siddharth Rathinam Karthikeyan; [2013]
   Keywords : ;

   Abstract : Mobile Payments’ is a new technological mantra not only for researchers, innovators, company executives, but also for every household across the globe. True to the statement, Mobile payments are in the verge of taking a giant leap towards a cashless society. READ MORE

4. 18. Contactless mobile payments in Europe : Stakeholders´ perspective on ecosystem issues and developments

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rasmus Englund; David Turesson; [2012]
   Keywords : Contactless mobile payments; proximity payments; NFC; QR; Europe; Fist second mover advantages; Network externalities; Switching costs; Diffusion of innovations; Ecosystem issues;

   Abstract : A progressive shift from cash and card –based in-store payments, towards contactless mobile payments, is currently in the making on the European market. This shift would imply payments in stores to be performed in a fast, simple, secure and preferably less costly manner, between a consumer´s mobile phone and a merchant´s payment terminal. READ MORE

5. 19. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE

6. 20. The Swedish mobile Payment market: An analysis from a consumer’s perspective

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Martin Eriksson Talls; Van Trinh; [2012]
   Keywords : mobile payments; the Swedish mobile payment market; consumers’ perspective; diffusion of innovation;

   Abstract : The objective of this research is to understand how consumers perceive mobile payment services and the consumers’ maturity level to adopt mobile payments in the Swedish market. To reach our objective interviews were conducted asking about consumers experience with current payment methods and how consumers perceive mobile payment services. READ MORE