Essays about: "COO country-of-origin"
Showing result 11 - 15 of 42 essays containing the words COO country-of-origin.
-
11. Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. READ MORE
-
12. Branding Our Roots : A study about the use of country of origin in international business
University essay from Umeå universitet/FöretagsekonomiAbstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE
-
13. Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. READ MORE
-
14. Country of Origin within the consumers' decision-making process
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE
-
15. Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly used variables country of parts (CP) and country of assembly (CA). READ MORE
