Essays about: "COO country-of-origin"

Showing result 16 - 20 of 42 essays containing the words COO country-of-origin.

1. 16. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wei Jin; Bo Li; [2018]
   Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

   Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

3. 17. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Tiara Kuutti; Iiro Vilonen; [2017]
   Keywords : Country of Origin; Country Image; Finland; Country of Origin effect; Purchase Intentions;

   Abstract : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. READ MORE

4. 18. So Far, Yet So Close. : An Examination of the Impact of Psychic Distance on Online Purchasing Behaviors of Consumers from five Countries

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martina Dietrich; Audrey Fletcher; [2017]
   Keywords : Psychic Distance; E-Commerce; Consumer Ethnocentrism; Online Retail; Consumer Nationality; Country of Origin; Country Development;

   Abstract : The phenomenon of psychic distance has been thoroughly researched regarding its influence on the internationalization patterns of firms into foreign markets. Psychic distance has been determined by a plethora of existing literature as an inhibitor to trade; however, much of this research only takes on the perspective of the firm. READ MORE

5. 19. Country-of-origin in brand communication: A multinational company perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Anna Gunnarsson; Katrina Holmström; [2017]
   Keywords : Brand communication; National branding; Country-of-origin COO ;

   Abstract : National branding and Country-of-origin strategy (COO) has not only shown to be convenient for research, but also of considerable importance and interest for companies to enhance competitive advantage. With constantly increasing product range on the markets and continually new technology in the society, the buying behaviour and customer preferences have changed. READ MORE

6. 20. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE