Essays about: "CSR advertising"
Showing result 1 - 5 of 11 essays containing the words CSR advertising.
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1. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE
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2. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE
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3. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand
University essay from Umeå universitet/FöretagsekonomiAbstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE
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4. GREEN SKEPTICISM : How green intentions can lead to brown choices
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE
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5. Communicating Sustainable Initiatives: A quantitative study of the impact of using carbon offsetting claims in advertising to consumers
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : While carbon offsetting has been a common practice for companies as a method to mitigate their environmental impact, there has been relatively little theoretical research on whether the communication of it in advertising has an impact on consumers, and if yes, in what ways. This thesis aims to fill this research gap by testing the effects generated from using carbon offsetting claims in advertising to consumers. READ MORE
