Essays about: "Campaign Effect"

Showing result 11 - 15 of 90 essays containing the words Campaign Effect.

  1. 11. Autoencoder outlier detection during the Covid-19 vaccination campaign

    University essay from Lunds universitet/Beräkningsbiologi och biologisk fysik - Genomgår omorganisation; Lunds universitet/Institutionen för astronomi och teoretisk fysik - Genomgår omorganisation

    Author : Thomas Eriksson; [2022]
    Keywords : Vaccine side effects; Covid-19; Outlier detection in high-dimensional data; Deep learning; Machine learning; AI; Autoencoder; Healthcare registers.; Physics and Astronomy; Medicine and Health Sciences;

    Abstract : Outlier detection in high-dimensional data is a complex task, useful in many fields. One major application is in healthcare, where the high-dimensional healthcare registers can be used to detect patterns related to the medical behaviour and state of the population. READ MORE

  3. 12. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvira Nordin; Elin Nygren; [2022]
    Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

    Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

  4. 13. Perceived effect from using a gamified app developed to reduce employee greenhouse emissions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Oliver Shin; [2022]
    Keywords : Digital Behavior Change Interventions; DBCI; Greenhouse Gas Emissions; Sustainable behavior; Gamification;

    Abstract : This study has focused on investigating the perceived effect on knowledge, retention and engagement from using a gamified app developed to reduce employee greenhouse emissions. Data was gathered using a “deed-based” mobile application at a large nordic commercial IT company. READ MORE

  5. 14. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  6. 15. The Art of the Political Metaphor : Examining Boris Johnson's use of conceptual metaphors in a speech on Brexit

    University essay from Umeå universitet/Institutionen för språkstudier

    Author : Rickard Eriksson; [2022]
    Keywords : Metaphor; Brexit; Boris Johnson; Conceptual metaphor theory; Framing;

    Abstract : As the 2016 Brexit referendum was an election largely decided by the use of language, there was merit in examining how the Leave campaign had managed to be successful. Therefore, this study asks how one of the leave campaign's main figure heads, Boris Johnson, used metaphors to frame the relationship between Britain and the EU. READ MORE