Essays about: "Sexual advertising"

Showing result 1 - 5 of 19 essays containing the words Sexual advertising.

  1. 1. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Gréta Balog; [2023]
    Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

    Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

  3. 2. The Perception of Femwashing - A qualitative study of how women perceive femwashing

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
    Keywords : Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

    Abstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE

  4. 3. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Johansson; Erik Lindmark; [2021]
    Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

  5. 4. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
    Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

  6. 5. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Frida Nyström; Mimmi Forsberg; [2020]
    Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

    Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE