Essays about: "Consumer Resistance Behavior"

Showing result 11 - 14 of 14 essays containing the words Consumer Resistance Behavior.

1. 11. Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Valeska Katharina Engesser; Inna Sawatzki; [2016]
   Keywords : E-Mobility; Gotland; Innovative Products; Consumer Resistance Behavior; Non-Adoption;

   Abstract : Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. READ MORE

3. 12. The Value and Power of Gold Jewelry: Fetishizing Myths – a semiological study of global advertisements

   University essay from Lunds universitet/Humanekologi

   Author : Jan De Clercq; [2012]
   Keywords : Social Sciences;

   Abstract : Gold mining has positive and negative effects. Conflicts depend on jewelry demand. In light of how (many) indigenous peoples don't want gold mining in their territories, why is it that (other) people desire and purchase gold jewelry? Value is about living your life according to what you believe to be important. READ MORE

4. 13. Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products

   University essay from IHH, Företagsekonomi

   Author : Malin Edin; [2012]
   Keywords : Persuasion strategies; Message processing and Judgment formation; Consumer involvement; Attitude-behavior consistency; Resistance strategies;

   Abstract : The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. READ MORE

5. 14. Consumption in life transition : How do unemployed consumers behave in the marketplace?

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Cecilia Sihvo; Diana Mesanovic; [2010]
   Keywords : life transition; consumer identity; consumption; social class; the self- concept; the extended self; resistance; consumer resistance; escaping the market; desires; consumer desire; purchase decision; consumer decision; experience; impulse buying; consumer; involvement; methods; preparations; temptations; collecting information; priorities; everyday life resistance; reversed habitual decision making; the process of consumption in life transition.; livsförändring; konsument identitet; konsumtion; samhällsklass; självuppfattning; utökat ego; motstånd; konsument motstånd; fly från marknaden; begär; konsument begär; köpbeslut; konsument beslut; upplevelse; spontanköp; konsument; involvering; metoder; förberedelser; frestelser; samla information; prioriteringar; vardags motstånd; omvänt rutin besluts genomförande; konsument processen under en livsförändring.;

   Abstract : Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. READ MORE