Essays about: "Consumer behaviour"
Showing result 11 - 15 of 621 essays containing the words Consumer behaviour.
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11. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE
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12. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives
University essay from SLU/Department of Molecular SciencesAbstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE
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13. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE
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14. Minskning av matsvinn i hushållen: olika analysmetoder, liknande resultat : en litteraturstudie
University essay from SLU/Dept. of Energy and TechnologyAbstract : Minskning av matsvinn är ett av delmålen i FN:s Agenda 2030, en handlingsplan för omställning till ett hållbart samhälle. Globalt ska matsvinnet halveras per person i butik och konsumentled och minskas längs hela livsmedelskedjan till år 2030. READ MORE
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15. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE