Essays about: "Consumer jungle"

Found 5 essays containing the words Consumer jungle.

1. 1. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

   University essay from Göteborgs universitet/Graduate School

   Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
   Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

   Abstract : This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. We study the plurality and heterogeneity of communication strategies through sustainability labelling and thus contribute to the understanding of consumer confusion regarding the many environmental claims. READ MORE

3. 2. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Moa Bergdahl; Chloé Brazille; [2019]
   Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

   Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE

4. 3. The Bilateral transition of product labels in Sweden : A study on product labels with emphasis on food and sustainable profiling

   University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

   Author : Axel Lindgren; [2018]
   Keywords : Bilateral transition; Product labels; Food labels; Sustainable consumption; Food; Sustainability; Environment; CSR; LOHAS; Consumer jungle; Consumer;

   Abstract : The present thesis aims to explore and argue for an idea called Bilateral transition. Bilateral transition is based on the concepts of Corporate Social Responsibility (CSR) and sustainable consumption and relates to how organisations behind product labels develop their profiling of product labels in a Swedish context. READ MORE

5. 4. Dreams and Reality in the Outdoors : A study of lifestyle marketing in the outdoor industry in Sweden

   University essay from Företagsekonomiska institutionen

   Author : Enri Bimbashi; [2006]
   Keywords : ;

   Abstract : Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by stylish, lightweight and high-tech pieces of clothing in exotic materials and colors that may never set foot on top of a mountain. READ MORE

6. 5. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value

   University essay from Ekonomiska institutionen

   Author : Andreas Bergius; Jenny Kragell; [2001]
   Keywords : Business and economics; Staffan Hård af Segerstad; Marketing; Product; Value; Consumer Behaviour; Ekonomi;

   Abstract : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. READ MORE