Essays about: "Content Co-creation"

Showing result 11 - 15 of 35 essays containing the words Content Co-creation.

1. 11. Customer Experience and its Implication for Value Creation within the Night-Time Economy

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Eric Lewerentz; [2021]
   Keywords : Customer Experience; Service Dominant Logic; Night-time Economy; Nightlife; Topic Modelling; Kundupplevelse; tjänstedominantlogik; nattliv; topic modelling;

   Abstract : The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. READ MORE

3. 12. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Celina Johansson; [2020]
   Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

   Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

4. 13. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

5. 14. Voice assistants and railway passengers : A user-centered exploration of value creation opportunities in a railway service context

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Gustav Backhans; Douglas Driving; [2020]
   Keywords : Voice assistants; value; barriers; value creation; co-creation; user-centered design; design research; railway; trains; VUI; interaction design; experience prototyping; design probe; service design;

   Abstract : There is a current rising trend of using voice assistants (VAs) to perform tasks in new ways, and various companies are considering introducing them as part of their service propositions. One such company is the railway service provider SJ AB that is interested in understanding how a VA may benefit their passengers. READ MORE

6. 15. Perceptions on the use of home telemonitoring in patients with COPD

   University essay from Umeå universitet/Avdelningen för fysioterapi

   Author : Mari Andersson; [2019]
   Keywords : chronic obstructive pulmonary disease; qualitative content analysis; eHealth; chronic disease; home-based care; empowerment; Kroniskt obstruktiv lungsjukdom; kvalitativ innehållsanalys; eHälsa; kronisk sjukdom; hembaserad vård; egenmakt;

   Abstract : Introduction: There is a growing interest in how technology can be used in order to provide efficient healthcare. Aim: The aim is to explore perceptions on the use of home telemonitoring in patients with COPD. READ MORE