Essays about: "Content Co-creation"

Showing result 21 - 25 of 35 essays containing the words Content Co-creation.

  1. 21. Consumer Engagement on Social Media : An Explorative Study of Co-Creative Interaction and Activities on Luxury Fashion Brands’ Corporate Social media pages

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Stephie Douib; [2018]
    Keywords : Luxury fashion; Social media marketing; Social media activities; consumer engagement; Co-creation; brands’ social media content;

    Abstract : Considering social media’s widespread marketing possibilities this study aims at investigating consumer engagement across YouTube, Facebook and Twitter and how luxury fashion brands can produce such activities on their corporate social media pages. Through applying a mixed method combining both social media data collection together with conducting a content analysis, both quantitative and qualitative measurements were attained. READ MORE

  3. 22. Value co-creation through content marketing : a business to business perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Lund; Hanna Sieverthson; [2017]
    Keywords : Content marketing; value co-creation; customer engagement;

    Abstract : The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with a company. READ MORE

  4. 23. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Noora Pihlainen; [2017]
    Keywords : Image-focused Social Media; Instagram; Content Co-creation; Authenticity; Tourism Destination Marketing; Social Sciences;

    Abstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE

  5. 24. Stimulating Engagement and Learning Through Gamified Crowdsourcing : Development and Evaluation of a Digital Platform

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Maja Dahlqvist; [2017]
    Keywords : Crowdsourcing; Gamification; Digitisation; Text Transcription; Metadata Tagging; Digital Humanities;

    Abstract : The aim of this thesis is to develop a gamified crowdsourcing platform for transcription and metadata tagging of digitised text documents, and further to examine whether the platform can stimulate engagement in archives and be used as an educational resource. The case, around which the thesis project is conducted, is the governmental Archives of Bosnia and Herzegovina and its historical documents which were damaged in a fire in 2014. READ MORE

  6. 25. Values shaping consumer interactions on social commerce sites within game retail

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Dunder; [2017]
    Keywords : social commerce; video games; value co-creation; consumer value; consumer culture theory; Social Sciences;

    Abstract : The game industry has continued to grow for decades and the social interaction trend has been growing for years in gaming. In retail, the e-commerce companies have been extending the social interaction trend to the e-commerce platforms and turning the e-commerce into social commerce. READ MORE