Essays about: "Content Co-creation"

Showing result 16 - 20 of 35 essays containing the words Content Co-creation.

  1. 16. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  3. 17. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  4. 18. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  5. 19. Managing the Semi-Fictive Brand Persona - In Theory and Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Jungerth; Sam Lidström; [2018]
    Keywords : Semi-Fictive Brand Persona; Brand Identity; Brand Personality; Brand Personification; Brand Persona; Storytelling; Strategic Brand Management; Business and Economics;

    Abstract : Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, [email protected]. READ MORE

  6. 20. Value Co-Creation: Multiplayer

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Hansen; Konstantinos Ouranos Piludis; [2018]
    Keywords : Value Co-Creation; Gaming industry; User Generated Content; The Value Co-Creation Egg; Online gaming communities; Business and Economics;

    Abstract : This study is an initial attempt to investigate value co-creation in the gaming industry by looking at Value Co-Creation through a framework called The Value Co-Creation Egg. The aim of the framework was to identify the mechanisms of The Consumer and The Company, which ultimately led to a deeper understanding of how these actors operate within the context of The Market. READ MORE