Essays about: "E-loyalty"

Showing result 16 - 19 of 19 essays containing the word E-loyalty.

  1. 16. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  3. 17. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

  4. 18. How to keep your customers loyal within today's online business

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHANNA HELLER; NATALIE ENGELKE; [2010]
    Keywords : customer loyalty program; customer relationship management; ecommerce; e loyalty; e tailing; loyalty; fashion online business;

    Abstract : For fashion online stores loyal customers are as important as they are for traditional retail stores. Through a high amount of loyal customers a company can reduce operational costs and increase its overall profitability. Finally a company can gain more benefits from retaining existing customers instead of acquiring new ones. READ MORE

  5. 19. Too busy to wait in line, just click and bank online : Customer Loyalty in Web-Only Banks

    University essay from IHH, Företagsekonomi

    Author : Josefine Steinhagen; Lucile Van Kerrebroeck; [2006]
    Keywords : E-Service; Loyalty; E-Banking;

    Abstract : Traditionally, banks have always had a close relationship with their customers. They often knew them as individuals, and satisfied their needs through personal customized services. Recently, the development of electronic banking or e-banking has influenced the increasing competition within the banking industry. READ MORE