Essays about: "E-loyalty"
Showing result 6 - 10 of 19 essays containing the word E-loyalty.
-
6. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE
-
7. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. READ MORE
-
8. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE
-
9. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study
University essay from Göteborgs universitet/Graduate SchoolAbstract : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. READ MORE
-
10. Should I stay or should I go? : A study exploring how service influence e-loyalty
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. READ MORE