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Showing result 16 - 19 of 19 essays matching the above criteria.
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16. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden
University essay from IHH, FöretagsekonomiAbstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE
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17. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE
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18. How to keep your customers loyal within today's online business
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : For fashion online stores loyal customers are as important as they are for traditional retail stores. Through a high amount of loyal customers a company can reduce operational costs and increase its overall profitability. Finally a company can gain more benefits from retaining existing customers instead of acquiring new ones. READ MORE
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19. Too busy to wait in line, just click and bank online : Customer Loyalty in Web-Only Banks
University essay from IHH, FöretagsekonomiAbstract : Traditionally, banks have always had a close relationship with their customers. They often knew them as individuals, and satisfied their needs through personal customized services. Recently, the development of electronic banking or e-banking has influenced the increasing competition within the banking industry. READ MORE