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Showing result 11 - 15 of 19 essays matching the above criteria.

1. 11. E-Commerce in Different Cultures : How e-commerce purchasing behavior in Western and Asian cultures is influenced by their cultural backgrounds?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tim Fricke; Muhammad Usman Khan; [2015]
   Keywords : E-Commerce; Cultural comparison; Technology acceptance; Purchasing behavior; E-loyalty; Internationalization;

   Abstract : Abstract Purpose — The purpose of this paper is to extend the current knowledge of cultural influence on e-commerce usage. It attempts to answer the question: How different cultural backgrounds influence e-commerce usage? Approach — A specific model referred to as the e-commerce technology acceptance model is developed for this case plus hypotheses are tested. READ MORE

3. 12. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOSEPHINE SCHULZE; [2015]
   Keywords : E-Loyalty; Multi-brand; E-Satisfaction; E-Commerce;

   Abstract : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. READ MORE

4. 13. E-loyalty: A quantitative study in a high involvement market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ruben Grönevik; Joakim Jörgensen; Pontus Sandberg; [2015]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty, the relationship between e-trust and e-loyalty, as well as the relationship between convenience and e-loyalty in a high involvement market. Hypotheses: H1: E-satisfaction is positively related to e-loyalty in a high involvement market. READ MORE

5. 14. E-loyalty in fashion e-commerce : an investigation in how to create e-loyalty

   University essay from Institutionen för marknadsföring (MF)

   Author : Ellinor Hansen; Erika Jonsson; [2013]
   Keywords : e-commerce; e-loyalty; e-satisfaction; e-trust; e-service quality; online fashion industry;

   Abstract : The e-commerce is growing among customers and also the companies are more active online. One industry that focuses on customer experience is the online fashion industry. In Sweden, the half of the population has at some time shopped clothes and footwear online. READ MORE

6. 15. A study about e-loyalty using the Bagozzi framework

   University essay from Institutionen för marknadsföring (MF)

   Author : Louise Åberg; Tam Pham; Johan Tomsfelt; [2013]
   Keywords : E-commerce; E-loyalty; Bagozzi Framework;

   Abstract : Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. READ MORE