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Showing result 6 - 10 of 19 essays matching the above criteria.

  1. 6. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
    Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

    Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE

  3. 7. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Farnoush Azizi; XiLu Wang; [2018]
    Keywords : E-commerce; E-retailing; E-retailer; E-loyalty; E-satisfaction; E-trust; Perceived value;

    Abstract : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. READ MORE

  4. 8. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  5. 9. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

    University essay from Göteborgs universitet/Graduate School

    Author : Kristofer Börjesson; Peter Szigeti; [2016-09-21]
    Keywords : groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

    Abstract : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. READ MORE

  6. 10. Should I stay or should I go? : A study exploring how service influence e-loyalty

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : August Appelqvist; André Ollesson; [2016]
    Keywords : e-commerce; loyalty; e-loyalty;

    Abstract : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. READ MORE