Essays about: "ELECTRONIC TOURISM"

Showing result 6 - 10 of 11 essays containing the words ELECTRONIC TOURISM.

  1. 6. Understanding the Travel Behavior of Generation Y

    University essay from Mittuniversitetet/Avdelningen för turismvetenskap och geografi

    Author : Jenni Maria Raunio; [2014]
    Keywords : ;

    Abstract : ABSTRACT This paper studies the travel patterns and motivations of Generation Y members living in Sweden and in Finland. The research is made from Generation Y members’ point of view. Earlier studies have discussed Generation Y’s travel behavior, but no research was found studying the differences between the age groups inside the Generation Y. READ MORE

  3. 7. The influence and management of the electronic Word-of-Mouth within the French tourism industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Antoine Lecoq-Vallon; Mikaël Besse; [2014]
    Keywords : e-WOM; trip retailers; online communities; online communication;

    Abstract : Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM.   Methodology The paper uses deductive approach with a triangulation method based on a qualitative research through 24 semi-structured telephone interviews and a quantitative research through the behavior analysis of 112 trip retailers on online communities. READ MORE

  4. 8. Online communication within host volunteer tourism

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Karin Hanberger; [2012-11-22]
    Keywords : Online Communication; Non-profit tourism organizations; Electronic word-of mouth; Tourism destination image; Representation; Cultural Tourism; Host Volunteer tourism; Online Social Networking; Global Greeter Network; Greeter Programs; Destination marketing;

    Abstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE

  5. 9. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  6. 10. How social media users trust advertising more than you think

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : William Harding; Kien Hun Leong; [2011]
    Keywords : Web 2.0; Social Media; Online Advertising; Online Marketing; Advertising;

    Abstract : Consumers today are no longer bound to advertisers in their search for product information. Social media platforms and technologies are now empowering consumers to share product information with each other. This act is disempowering marketers and their agencies of record that are struggling to be relevant in the age of Web 2.0. READ MORE