Essays about: "Eco-labels"

Showing result 31 - 35 of 44 essays containing the word Eco-labels.

  1. 31. FSC-Fairtrade certifierade trävaror : en marknadsundersökning av två byggvaruhandlare och deras kunder

    University essay from SLU/Dept. of Forest Products

    Author : Simon Ek; [2012]
    Keywords : FSC; Fairtrade; Miljömärkning; Byggvaruhandeln; Eco labeling; builders merchants;

    Abstract : Mellan 2011 och 2013 driver Fairtrade Labeling Organizations International (FLO) och Forest Stewardship Council (FSC) International Center ett pilotprojekt tillsammans. Syftet är att ge småbrukare i utvecklingsländer tillgång till en västerländsk marknad som kan ge dem skäligt betalt för deras skogsråvara. READ MORE

  3. 32. A Study of Factors That Influence Green Purchase

    University essay from Företagsekonomi

    Author : Muhammad Arif Khan; Sandra Larsson; [2012]
    Keywords : Purchase decision; Green marketing; Eco-labeling; Shelf space; Eco-motivation; Eco-knowledge; Gender; Price; Peer influence;

    Abstract : Title: “A Study of Factors That Affect Green Purchase”   Due to the environmental issues, green products have got more attention during the latest years and the availability of such products is increasing in many food stores. The appearance of eco-label assists the consumers in the store to buy eco-friendly products which are less harmful to the environment. READ MORE

  4. 33. Svenska frilandsodlade snittblommor : en värdig konkurrent till import?

    University essay from SLU/Horticulture (until 121231)

    Author : Tora Pålsson; [2012]
    Keywords : snittblommor; frilandsodling; tunnelodling;

    Abstract : Den svenska frilandsproduktionen av snittblommor är minimal sedan tio år tillbaka. Det finns många miljömärkningar men det är tveksamt om konsumenterna förstår dem. Vi lever i en tid av miljödebatt och då närodlat är i ropet. READ MORE

  5. 34. GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Thibault Crassous; Jeremy Gassmann; [2012]
    Keywords : green marketing; competitive advantage; differentiation; green branding; eco-label; five I’s; boardsports industry; Jade; Notox;

    Abstract : The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are differentiating. READ MORE

  6. 35. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE