Essays about: "Event marketing"

Showing result 26 - 30 of 77 essays containing the words Event marketing.

1. 26. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : John Mozayani; [2018]
   Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE

3. 27. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

4. 28. The power of experiences

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Annemette Tolstrup Laursen; [2017]
   Keywords : experiential marketing; value co-creation; value proposition; relationship marketing; marketing action research; Social Sciences;

   Abstract : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. READ MORE

5. 29. Are You Staying? : A Study of In-movers to Northern Sweden and the Factors Influencing Migration and Duration of Stay

   University essay from Umeå universitet/Kulturgeografi

   Author : Erika Andersson; [2017]
   Keywords : Internal migration; life course; duration of stay; gendered migration; event history analysis; sparsely populated; rural migration; regional development; northern Sweden; Intern migration; livscykelteori; vistelse; vistelseperiod; könad migration; överlevnadsanalys; glesbefolkade områden; rural migration; regional utveckling; norra Sverige;

   Abstract : The distribution of the population has multiple implications on regional development and planning. In-migration is frequently seen as the only possible solution in order to rejuvenate the population and stimulate regional development in sparsely populated regions. READ MORE

6. 30. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Tiffany Dosé; Alexander Åström; [2017]
   Keywords : Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

   Abstract : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. READ MORE