Essays about: "Event marketing"

Showing result 36 - 40 of 77 essays containing the words Event marketing.

1. 36. Intersport and their sponsored events - A case study of sponsorship relations

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Liikamaa; [2016]
   Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

   Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

3. 37. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

4. 38. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Mathilde COUASME; Julie GURGEY; [2016]
   Keywords : Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

   Abstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE

5. 39. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jens Fredriksson; Henrik Rosenborg; [2016]
   Keywords : Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

   Abstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE

6. 40. Social Media, Insta-Culture and The Reinvention of Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Victoria Andersson; Louise Jandér; [2016]
   Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

   Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE