Essays about: "FMCG industry"

Showing result 11 - 15 of 42 essays containing the words FMCG industry.

  1. 11. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Albin Waldeck; Sofie Wiksborg; Olle Stenbäck; [2020]
    Keywords : Flagship stores; brand equity; perceived quality; brand loyalty; brand associations; brand awareness; brand experience; Swedish Match; Löfbergs; fast-moving consumer goods; Business and Economics;

    Abstract : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. READ MORE

  3. 12. Addressing shortcomings in goods distribution : A case study of a collaborative distribution network

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Axel Tåhlin; Victor Gjers; [2020]
    Keywords : Cross-dock; Goods Distribution; Distribution Network; FMCG; Customer Satisfaction; Customer Service Level; Supply Chain Collaboration; Mellanlager; Varudistribution; Distributionsnätverk; FMCG; Kundnöjdhet; Kundservicenivå; Försörjningskedjesamarbete;

    Abstract : In the increasingly frequent distribution of the Fast-Moving Consumer Goods (FMCG) industry, there is an evident need of improving supply chain operations to ensure sustainability. As part of the supply chain, the distribution of goods often accounts for a major part of costs and resources. READ MORE

  4. 13. Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Jofel Jochems; Taeke Cornelis Schol; [2020]
    Keywords : Sustainable packaging; green purchasing; consumer behavior; generation Y; FMCG industry; The Netherlands; intention-behavior gap;

    Abstract : This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. READ MORE

  5. 14. Industry 4.0 as a Tool for Improvement in a Global Food-Supply-Chain : A Study on how Industry 4.0 can be Implemented in a Global Bakery Group

    University essay from KTH/Industriell produktion

    Author : Amanda Lindahl; [2019]
    Keywords : Industry 4.0; food industry; culture; industry transformation; global; FMCG; Industri 4.0; livsmedelsindustri; företagskultur; industriell transformation; globalt företag; bageri;

    Abstract : Industry 4.0 is at the moment one of the most talked-about topics amongst industry companies. Management teams of discuss the area as something they want to implement, but since it is an ongoing industrial revolution it cannot be implemented straight away. This study is looking into the subject of Industry 4. READ MORE

  6. 15. Industry 4.0 as a Tool for Improvement in a Global FoodSupply-Chain : A Study on how Industry 4.0 can be Implemented in a Global Bakery Group

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Lindahl; [2019]
    Keywords : Industry 4.0; food industry; culture; industry transformation; global; FMCG; Industri 4.0; livsmedelsindustri; företagskultur; industriell transformation; globalt företag; bageri;

    Abstract : Industry 4.0 is at the moment one of the most talked-about topics amongst industry companies. Management teams of discuss the area as something they want to implement, but since it is an ongoing industrial revolution it cannot be implemented straight away. This study is looking into the subject of Industry 4. READ MORE