Essays about: "Grocery retail sector"

Showing result 6 - 10 of 13 essays containing the words Grocery retail sector.

1. 6. En marknadsanalys om hållbar glasskonsumtion : en kvalitativ studie om utbudet av glassar på svensk marknad och hur glassföretagen profilerar sig inom hållbarhetssegmentet

   University essay from SLU/Dept. of Economics

   Author : Michaela Lagerqvist; [2019]
   Keywords : glass; marknadsföring; segmentering; målmarknadsföring; targeting; positionering; profilering; social hållbarhet; ekologisk hållbarhet; ekonomisk hållbarhet;

   Abstract : Trots ökad vetskap om kostens påverkan på vår hälsa lider många av diabetes typ 2, och hjärtoch kärlsjukdomar är idag den vanligaste dödsorsaken i Sverige. Detta påvisar att det behöver skapas en större medvetenhet kring kostens effekter, parallellt med ett bredare utbud av hållbara matvaror på marknaden. READ MORE

3. 7. RFID in the FMCG Market

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Rasmus Schaffert; Joakim Askling; [2019]
   Keywords : RFID; FMCG; Technology; Behaviour; Consumer;

   Abstract : As a result of digitalization, the food industry, along with the rest of the retail industry, faces many new challenges. With increased customer demand for sales and seamless experience through digital channels, larger companies, with a traditional store concept, need to adjust their business concept accordingly. READ MORE

4. 8. Agreement for increased energy efficiencybetween property owners and tenants : For an increased share of sustainable grocery stores

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Josefine Hagdahl; [2019]
   Keywords : ;

   Abstract : Every day, climate change with increasing greenhouse gases becomes a bigger and bigger problem due to a growing population, urbanization and higher living standards, where the energy sector is the biggest cause of the emission problems. Housing and service correspond to onethird of Sweden's carbon dioxide emissions and one-third of Sweden's total final energy use, and a reduced climate impact and reduced energy use are required, not least from buildings that represent such a large part of the problem. READ MORE

5. 9. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
   Keywords : communication; green marketing; ecolabel; customer awareness;

   Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

6. 10. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE