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Showing result 11 - 15 of 97 essays matching the above criteria.
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11. HOW HAS THE CORONAVIRUS PANDEMIC AFFECTED OUR USE OF LANGUAGE? A corpus-based study of neologisms and semantic shifts in English and Chinese web texts
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : This study examined how COVID-19 has affected the use of language, especially English and Chinese neologisms, semantic shifts, and their relationship with Hofstede cultural dimension theory. A corpus-based study was conducted. READ MORE
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12. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States
University essay from Umeå universitet/FöretagsekonomiAbstract : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. READ MORE
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13. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE
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14. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE
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15. Exploring cultural orientation and its influence on business planning in new ventures: urban Indigenous Australian insights
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The influence of one’s cultural orientation, particularly through Hofstede’s (1980; 2001) Individualism-Collectivism dimension, on entrepreneurs and planning within new ventures is an underexplored field in entrepreneurial research, specifically among cultural minorities. This study aims to understand the Individualism-Collectivism orientation of urban Indigenous Australian entrepreneurs based in Sydney, Australia, and how it can influence business planning in their new venture. READ MORE