Essays about: "IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT"

Showing result 16 - 20 of 75 essays containing the words IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT.

1. 16. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
   Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

   Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

3. 17. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

4. 18. The impact of delivery lead time on customer conversion

   University essay from Lunds universitet/Produktionsekonomi

   Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
   Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

   Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE

5. 19. Impact of relationship marketing on customer loyalty in banking sector of UK.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Hasanul Banna; Naseef Rahman; [2020]
   Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

   Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

6. 20. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Aida Licina; [2020]
   Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE