Essays about: "Ingredient branding"

Showing result 6 - 10 of 10 essays containing the words Ingredient branding.

  1. 6. Factors for maintaining successful business partnerships : A case study of the construction equipment industry

    University essay from Ekonomihögskolan, ELNU

    Author : Albin Atzmüller; Sylvia Kamande; Michael Sundblad; [2011]
    Keywords : business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales;

    Abstract : As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. READ MORE

  3. 7. Guidelines to an ingredient branding strategy for Space Production AB : A study of the key issues and risks involved in the formulation of such a strategy

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Waqar Jamal; [2011]
    Keywords : Ingredient branding; Space Production AB; Strategy.;

    Abstract : Strategy undeniably plays a vital role in a company’s progress. Ingredient Branding is a relatively new concept which Swedish companies have not incorporated as a formal strategy. Space Production AB is the leading event management company in Sweden which wants to analyze whether this strategy is viable in the current scenario. READ MORE

  4. 8. Fair Trade branding as a purchase criterion

    University essay from Internationella Handelshögskolan

    Author : Therese Filipsson; Rebecca Kviberg; [2007]
    Keywords : Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

    Abstract : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. READ MORE

  5. 9. Ingredient branding : In high involvement and high cost product categories

    University essay from Ekonomihögskolan, EHV

    Author : Stefan Birgersson; David Göransson; Mikael Swärdh; [2006]
    Keywords : Ingredient branding; consumer behaviour; involvement; risk perception;

    Abstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE

  6. 10. Ingredient Branding : In high involvement and high cost product categories

    University essay from Ekonomihögskolan, EHV

    Author : Stefan Birgersson; David Göransson; Mikael Swärd; [2006]
    Keywords : Ingredient branding; consumer behaviour; involvement; risk perception;

    Abstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE