Essays about: "Internal Marketing Communication"

Showing result 31 - 35 of 85 essays containing the words Internal Marketing Communication.

  1. 31. This ad's for you... and you: Brand management for multiple stakeholders

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madison Rex; Aleksandra Srdic; [2017]
    Keywords : Brand equity; Brand identity; Identification; Marketing communication; Stakeholders;

    Abstract : Background: In the competitive market for modern retailing, brand management is concerned with attracting and retaining both external and internal stakeholders. While brand building and marketing efforts have traditionally focused on building customer-based brand equity, another stream has emerged - internal branding that focuses on human capital and employee-based equity. READ MORE

  3. 32. Exploratory investigation into the practice of communicating to publics using English as a Lingua Franca (ELF) by Finnish companies

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Darren Ingram; [2017]
    Keywords : Business Communication; Globalization; English as a Lingua Franca; International Business; Linguistics; Marketing; Public Relations; Media Language;

    Abstract : This thesis examines public relations (PR) communications that use English as a Lingua Franca (ELF) from leading Finnish companies. It analyses a corpus of 90 press releases from 15 export-active companies for linguistic usage, drawing on elements of linguistic theory. READ MORE

  4. 33. Managing Employee CSR Engagement : A study of employee's perceptions and expectations

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Alexandra Haidari; Hanna Strandberg; [2016]
    Keywords : CSR; Employee Engagement; Internal Marketing; Stakeholder;

    Abstract : Background- CSR is a highly relevant subject for corporations today, since there is an increased stakeholder demand to report corporate social, economic and environmental performance. CSR may convey numerous benefits for a firm, such as a competitive advantage, increased trust and improved corporate image, as well as many outcomes related to the employee. READ MORE

  5. 34. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  6. 35. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nathanael Muscat; Ivaylo Ivanov; [2016]
    Keywords : Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

    Abstract : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. READ MORE