Essays about: "Internet retailing"

Showing result 16 - 20 of 27 essays containing the words Internet retailing.

1. 16. Let's Integrate! - A quantitative study on how retail channel integration affects consumer's satisfaction, offer perception and the value of the shopping trip itself

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elias Säfwenberg; [2014]
   Keywords : Retailing; Channel Integration; Omni Channel; Multichannel; Consumer Satisfaction;

   Abstract : Retailing is a tough business; changing consumer trends and technological improvements constantly pressure retailers to improve their offerings. With the proliferation of the mobile internet retailers are scrambling to offer their customers more and more touch points to interact. READ MORE

3. 17. Transferability of Online Store Image- A Comparative Study of Zalando's Online Store Image In Germany, Sweden and The Netherlands.pdf

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Arne Wesche; Patrick Breuling; [2013]
   Keywords : online store image; Zalando; fashion retailing; standardization; online retailing; internationalization; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to examine the role of online store image in the internationalization process of online retailers. Based on the assumption that a favorable image is a competitive advantage for retailers, this master thesis examines whether or not a favorable domestic online store image, can be replicated in the in- ternationalization process of online retailers. READ MORE

4. 18. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
   Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

   Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE

5. 19. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

6. 20. Internet Jurisdiction over B2C Contracts under the Brussels I Regulation after the CJEU’s Decision in Joined Cases Pammer and Alpenhof

   University essay from Lunds universitet/Juridiska institutionen

   Author : Sven Lindblom; [2012]
   Keywords : Private International Law; Law and Political Science;

   Abstract : Gränsöverskridande e-handel ger upphov till en del juridiska problem inte minst då tvister uppstår mellan avtalsparterna. Något som diskuterats särskilt bland rättsvetare världen över, är vilket lands domstol som ska ha jurisdiktion när avtalstvister uppstår i detta sammanhang. READ MORE