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Showing result 1 - 5 of 34 essays matching the above criteria.

1. 1. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
   Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

   Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE

3. 2. Egenskaper som konsumenten värderar vid märkning av äpplen : en studie om äppelmärkning

   University essay from SLU/Dept. of People and Society

   Author : Louise Axelsson; Carl Åkerblom; [2022]
   Keywords : Äppelmärkning; konsumentstudie; äpplen; märkning; konsument; köpbeteende; Best-worst scaling; Labeling of apples; study of consumption; apples; labeling; consumer; consumer behavior;

   Abstract : Äpple är den frukt som har högst konsumtion visar en tidigare studie. Den svenska äppelodlingen har arealmässigt vuxit de senaste åren samtidigt är det hård konkurrens mot importerade äpplen på marknaden. Största delen av äppelodlingarna finns i Skåne. READ MORE

4. 3. Feature-Based Dynamic Pricing of Airline Ancillaries

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Muhammed Memedi; [2021]
   Keywords : ;

   Abstract : Airline ancillary revenue has increased substantially over the past years. Despite the increasing attention, its pricing models have mostly progressed slowly and remained simple. In this work we apply dynamic pricing models for the purpose of maximizing airline ancillary revenue. Our contributions in this thesis are threefold. READ MORE

5. 4. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Forslund; Jesper Fahlén; [2020]
   Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

   Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

6. 5. Vad påverkar konsumenters val och gör en livsmedelsprodukt attraktiv? : en studie om livsmedelsval i Nya Zeeland

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Matilda Gunnarsson; [2020]
   Keywords : ekologiskt; livsmedelskonsumtion; Nya Zeeland; köpbeteende;

   Abstract : Syftet med studien var att undersöka människors inställning till livsmedel de köper och var och hur de är producerade. Fokus var främst på ekologiska livsmedel, samt vad som motiverade konsumenterna i studien till ett visst köpbeslut. READ MORE