Essays about: "Live streaming"

Showing result 26 - 30 of 99 essays containing the words Live streaming.

  1. 26. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Kubiak; David Persson; [2021]
    Keywords : live; shopping; social; business; marketing; experience;

    Abstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE

  3. 27. Impacts of Using Programmable Network Architectures on Datastreams

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Joel Folkesson; Minh Luong Ky; [2020]
    Keywords : SDN; Software-Defined Networking; Live streaming; Streaming; network performance; OpenFlow;

    Abstract : With an increase of popularity in live video streaming, there are new demands on current networks. Therefore it is interesting to explore if new architectures has what it takes. Software defined networking (SDN) is a new architecture that brings benefits in terms of control and management of networks. READ MORE

  4. 28. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Bin Huang; [2020]
    Keywords : Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

    Abstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE

  5. 29. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Widell; Guzmán Marco; [2020]
    Keywords : ;

    Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

  6. 30. Remote Education : Bringing the classroom home

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Verheul Ricardo; [2020]
    Keywords : design; concept; remote teaching; Cisco;

    Abstract : The project started looking at the broader spectrum of remote education during research. After a field trip to Dublin and brainstorm workshops the decision was made to focus on the teachers and students at home as this area showed the need for improvement to the current standard. READ MORE