Essays about: "Managerial position"

Showing result 16 - 20 of 87 essays containing the words Managerial position.

  1. 16. How weird elements in brand communication can strengthen brand intimacy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

  3. 17. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
    Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

    Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE

  4. 18. The Gender Impact Gap: Introducing a quantitative gender indicator to measure female impact on Swedish business

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Svensson; Natalia Hultner; [2021]
    Keywords : Gender Equality; Managerial Impact; Impactful Positions; Group Executive Teams;

    Abstract : This thesis examines whether female impact on Swedish business corresponds to female participation in Swedish business. To address this research question, we create a new quantitative gender indicator to measure female impact, called the Impactful Position Indicator (IPI). READ MORE

  5. 19. An in-depth comparison between remote and workplace bound workers productivity and well-being

    University essay from Umeå universitet/Företagsekonomi

    Author : Julia Lehtonen; Jack Ramström; [2021]
    Keywords : remote working; managing remote workers; e-working; telecommuting; well-being; productivity;

    Abstract : Working remotely away from the traditional office is a continuously growing trend. Due to advancements in technology, workers can conduct their work remotely through the use of electronic technologies. While there are benefits for both the companies and workers due to this change in working arrangements, some negative effects have also occurred. READ MORE

  6. 20. Managerial Influence on Simulation Driven Product Development - A study on simulation technologies and the role of management

    University essay from Göteborgs universitet/Graduate School

    Author : Mattias Johansson; [2020-07-23]
    Keywords : Simulation Technologies; Product Development; Managerial Influence; Achieving Simulation Driven Product Development; Organizational Benefits; Organizational Challenges;

    Abstract : The intensifying global competition and technological advancements are forcing companies to change their organizational structures and redevelop their product development processes. In many cases, simulation technologies possess the capabilities to provide managers with an increased competitiveness if utilized successfully. READ MORE