Essays about: "Managers and Work Relationships"

Showing result 36 - 40 of 61 essays containing the words Managers and Work Relationships.

1. 36. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park

   University essay from Umeå universitet/Företagsekonomi

   Author : César Rivera; Fredrik Byström; [2015]
   Keywords : Relationship marketing; part-time marketers; brand equity; amusement park; Gothenburg; Sweden; marketing as promises; part-time marketers role; connection between relationship marketing and brand equity; brand awareness; brand associations; external brand communication;

   Abstract : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. READ MORE

3. 37. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

4. 38. Feed strategies in dairy production : economic implications of using by-products in the feed ration

   University essay from SLU/Dept. of Economics

   Author : Erik Johansson; Kristoffer Persson; [2015]
   Keywords : competitiveness; cow; dairy production; feed; feed strategy; IOFC; milk; optimization; profitability;

   Abstract : An increased competition on the world market of dairy products and a price setting process highly influenced by the world market price have led to drop in profitability for the Swedish dairy farmers. This creates interest for cost saving opportunities in the dairy production among dairy farm managers. READ MORE

5. 39. Does organizational identification, being a manager and complexity predict level of engagement?

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Erik Edvardsson; [2015]
   Keywords : Employee engagement; Organizational identification; OID; Organizational complexity; Anteced-ents to engagement; Antecedents to organizational identification; Multiple regression analysis;

   Abstract : Employee engagement is of great interest for leaders. It is not surprising that leaders seek ways to influence, manage and enhance level of engagement among its employees. Instead of asking directly how engaged their workforce is, leaders often ask questions on related constructs to engagement. The objective of this research is threefold. READ MORE

6. 40. Knowledge Management in a Multinational Plural Form Enterprise: A case study of a Swedish IT-Company

   University essay from Göteborgs universitet/Graduate School

   Author : Mikael Åberg; Jens Kleverud; [2014-12-12]
   Keywords : knowledge management; plural form; multinational enterprise; franchise;

   Abstract : Efficient knowledge management is both an important source of competitive advantage, as well as a significant challenge, for firms. While research regarding knowledge management is plentiful, literature regarding knowledge management in multinational enterprises with both franchisees and subsidiaries – so called plural form enterprises – is largely absent. READ MORE