Essays about: "Market Orientation company"

Showing result 16 - 20 of 77 essays containing the words Market Orientation company.

  1. 16. Why change a winning concept? : A qualitative study on organizational structure and entrepreneurial orientation within one large company

    University essay from Umeå universitet/Företagsekonomi

    Author : Nathalie Azad; Ivanka Parpala; [2017]
    Keywords : Organizational structure;

    Abstract : The competition on the business market is constantly growing among entrepreneurial organizations. Competitive advantages and strategies is a must in order to survive the environmental triggers of change. One of those strategies is to increase the entrepreneurial activity. READ MORE

  3. 17. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

  4. 18. A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ninja Akolk; Ying Huang; Valeria Perrone; [2016]
    Keywords : value; co-creation; factors; influence; customer relations; collaboration; B2B; model of co-creation; phases of co-creation; Business and Economics;

    Abstract : Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05. READ MORE

  5. 19. Förtroendeskapande kommunikation i virkesaffärer : en fallstudie inom Sveaskog

    University essay from SLU/Dept. of Forest Resource Management

    Author : Andreas Lundberg; [2016]
    Keywords : förtroende; kundorientering; råvaruanskaffning; skogsägare; virkesköp;

    Abstract : Som ett komplement till råvaruanskaffningen från företagets egen skog anskaffar Sveaskog råvara externt genom virkesköp från privata skogsägare. På senare år har dock konkurrensen på köpmarknaden hårdnat. READ MORE

  6. 20. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
    Keywords : Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

    Abstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE