Essays about: "Market Orientation company"

Showing result 11 - 15 of 77 essays containing the words Market Orientation company.

  1. 11. Objective Analysis and Development Forecast of Vertical B2B2C E-commerce Mode

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Yuan qu; [2018]
    Keywords : E-commerce model; Vertical B2B2C e-commerce; Objective analysis; Development forecast;

    Abstract : Research background - with the popularity of the Internet and the upgrading of electronic equipment, the e-commerce mode has gained an advantageous position in the contest with the traditional business mode. E-commerce has become a necessary way for enterprises to expand the market. READ MORE

  3. 12. The Brand Naming of Japanese Sake. A Linguistic Analysis of 200 Varieties

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : André Andersson; [2017-01-26]
    Keywords : japanska; Sake; Product name; Brand name; Branding in Japan; Nominal compound;

    Abstract : This paper reports on a study conducted on the brand names of the 200-top ranked Japanese rice wines in Japan in the year of 2016. The brand names are content analyzed using the same framework as was used for the Chinese brand names in the two studies by Chan & Huang (2001) and Chan & Huang (1997). READ MORE

  4. 13. Why Wait Until It’s Too Late? - How do the challenges deriving from the adoption of a reactive approach to Market Orientation affect the transitioning process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Esteban Guerrero; Patrik Ignatius; [2017]
    Keywords : Reactive and Proactive Market Orientation; Regulation; Innovation; Cultural Transformation; Technology; Financial Industry; Front End of Innovation; New Service Development; Business and Economics;

    Abstract : Research question-/s: Incumbents in the financial industry - what are the challenges faced in the beginning of a reactive transition to Market Orientation and how do these influence the process? Methodology: The case study was conducted in a global financial service provider based in Sweden. The research takes a qualitative approach which follows an inductive method with small elements of deduction. READ MORE

  5. 14. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rustam Khudododov; Alexandra Kim; [2017]
    Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

  6. 15. Upplevda kopplingar mellan marknadsorientering och lönsamhet på svenska mjölkgårdar

    University essay from SLU/Dept. of People and Society

    Author : Gustav Grahn; Joakim Engman; [2017]
    Keywords : marknadsorientering; mjölkproduktion; kundorientering; konkurrentorientering; interfunktionell koordinering; lönsamhet;

    Abstract : Mjölkbranschen i Sverige har under senare år varit drabbad av dålig lönsamhet och låga mjölkpriser. Trots detta så är det vissa företag som lyckas vara lönsamma. Vad är det som gör att vissa företag är lönsamma? Att vara marknadsorienterad har i många studier visats ha en koppling med lönsamhet. READ MORE