Essays about: "Market Orientation company"

Showing result 21 - 25 of 77 essays containing the words Market Orientation company.

1. 21. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nathanael Muscat; Ivaylo Ivanov; [2016]
   Keywords : Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

   Abstract : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. READ MORE

3. 22. The Development of a Purchasing Cost Model Facilitating Decision-making at Tetra Pak Packaging Solutions

   University essay from Lunds universitet/Teknisk logistik

   Author : Oscar Magnuson; Alexander Bäckström; [2015]
   Keywords : Purchasing cost model; Cost management; Purchasing sophistication; Supplier management; Supplier selection; Sourcing decision-making; Landed cost; TCO; Cost-engineering; Technology and Engineering;

   Abstract : A purchasing cost model is a tool used to facilitate decision-making for selection, evaluation and development of suppliers. The model consists of a set of cost components, which at the bottom line constitute a total cost for a certain purchase. READ MORE

4. 23. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie

   University essay from Lunds universitet/Produktionsekonomi

   Author : Erik Oredsson; Max Westling; [2015]
   Keywords : Brand orientation; brands; strategy; strategic orientation; market orientation; NPO; non-profit; success.; Technology and Engineering;

   Abstract : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. READ MORE

5. 24. Using customer integration in New Service Development : A study in swedish retailing

   University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

   Author : Mårten Palmefors; Beatrice Palmgren; [2015]
   Keywords : Customer integration; New Service Development; omnichannel retailing; Big Data; service innovation; digital channels; proactive; reactive; customer insights;

   Abstract : For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. READ MORE

6. 25. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Louise Åberg; [2015]
   Keywords : Co-branding; service dominant logic;

   Abstract : Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands.  Design/Methodology/approach - A qualitative single case study approach was undertaken on the Swedish grocery brand Coop by which data were collected through the use of both primary and secondary data. READ MORE