Essays about: "Marketing Financial services"

Showing result 16 - 20 of 39 essays containing the words Marketing Financial services.

  1. 16. Vilka behov av mertjänster har Areals fastighetsköpare?

    University essay from SLU/School for Forest Management

    Author : Emil Hjerpe; [2014]
    Keywords : rådgivning; marknadsföring; kundbehov;

    Abstract : Areal is one of the major players in the Swedish market for real estate brokerage of agricultural properties and related additional services. The purpose of this report is to give a better picture of the needs for additional services of property purchasers of Areal. READ MORE

  3. 17. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

    University essay from KTH/Industriell Management

    Author : HAZAR KUTAY KIRISCIOGLU; [2013]
    Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

    Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE

  4. 18. The Impact of Financial Literacy and Transaction Costs on Bank Account Uptake and Use: A Randomized Controlled Trial in Ethiopia

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Erwin Hieltjes; Eliza Petrova; [2013]
    Keywords : financial inclusion; savings; bank account; financial literacy; transaction costs;

    Abstract : Expanding financial access and increasing savings among the poor have been propagated as means of attaining sustainable development outcomes. In line with this, methods of increasing supply as well as encouraging demand for formal financial services, and consequently savings, have been prevalent in academia as well as global development policy debate. READ MORE

  5. 19. Service Innovation and Business Models : A Case Study of A Small Swedish ICT Company

    University essay from KTH/Industriell Management

    Author : Alexander Wendel; [2013]
    Keywords : Big Data; Business Midel; Digital Business Models; Digital Economy; ICT Industry; Service Innovation; Big Data; Affärsmodell; Digitala affärsmodeller; Digital Ekonomi; ICT-industri; Serviceinnovation;

    Abstract : Innovation has become of increased importance to a company’ competitive advantage during the past years. Over the years, the importance of services has increased. Information and Tele- Communication Technologies (ICT) have become a supportive role in almost any type of industry. The ICT market is continuously changing at a very high pace. READ MORE

  6. 20. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
    Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

    Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE