Essays about: "Marketing Financial services"

Showing result 21 - 25 of 39 essays containing the words Marketing Financial services.

  1. 21. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.

    University essay from Företagsekonomi

    Author : Fredrik Olsson; Gabriella Gall; [2012]
    Keywords : retail banking; consumer behavior; switching behavior; switching intention; theory of planned behavior;

    Abstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE

  3. 22. Is there a Market Demand for Green Due Diligence?

    University essay from Lunds universitet/Produktionsekonomi

    Author : Hanna Berntsson; Lovisa Svensson; [2012]
    Keywords : Acquisitions; Green Due Diligence; Sustainability Measures; Transaction Services; Technology and Engineering;

    Abstract : During 2011, ÅF launched a service called Green Business Screening (GBS) that provides a situation analysis of the overall environmental performance of a company. The model measures a company’s external and internal environmental integration and evaluates sustainability work through ten categories within a company, where the focus changes from internal categories to external categories. READ MORE

  4. 23. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

    University essay from SLU/Dept. of Economics

    Author : Fennia Carlander; Karin Lothigius; [2011]
    Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

    Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

  5. 24. Customer Loyalty: A case study of a local bank in Sweden

    University essay from Internationella Handelshögskolan

    Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
    Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

    Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE

  6. 25. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

    University essay from Göteborgs universitet/Graduate School

    Author : Satu Kettunen; Li Pengfei; [2010-06-23]
    Keywords : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

    Abstract : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. READ MORE