Essays about: "Marketing Financial services"

Showing result 11 - 15 of 39 essays containing the words Marketing Financial services.

1. 11. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Karoline Jensen Alnes; [2017]
   Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

   Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

3. 12. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE

4. 13. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

   University essay from SLU/Dept. of Forest Products

   Author : Jonas Samuelsson; [2017]
   Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

   Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE

5. 14. The Impact of Network Externalities and Trust on User Adoption of Mobile Peer-to-Peer Payment Technologies

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Marian Rings; Theodor Groth; [2017]
   Keywords : user adoption of technology; UTAUT2; mobile peer-to-peer payment; network externalities; trust;

   Abstract : Mobile peer-to-peer payment technologies are receiving growing attention on a global scale, from consumers to banks, large tech companies, and startups, as an alternative payment method. They are one of the factors driving the cashless transformation with a potential global market value of over 900 billion. READ MORE

6. 15. Corporate customer loyalty within the banking sector: The case of SEB

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sofia Björk; [2015]
   Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

   Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE