Essays about: "Marketing Financial services"

Showing result 6 - 10 of 39 essays containing the words Marketing Financial services.

  1. 6. Augmenting MPI Programming Process with Cognitive Computing

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Panagiotis Kazilas; [2019]
    Keywords : Parallel Programming; Cognitive Computing; Distributed parallel programming; MPI; IBM Watson; IBM Assistant service; IBM Discovery service; MPI Assistance; Augment parallel programming processes;

    Abstract : Cognitive Computing is a new and quickly advancing technology. In thelast decade Cognitive Computing has been used to assist researchers in theirendeavors in many different scientific fields such as Health & medicine,Education, Marketing, Psychology and Financial Services. READ MORE

  3. 7. Exploring how microfinance institutions can enable access to financial services in rural areas of Rwanda : a case study of Réseau Interdiocésain de Microfinance

    University essay from SLU/Dept. of Economics

    Author : Belise Mugwaneza; [2019]
    Keywords : microfinance institutions; rural communities; financial exclusion; financial relations; bottom of the pyramid; social capital; sites; situations and value proposition;

    Abstract : Most of rural based population in developing countries are poor and uneducated. Due to these conditions, rural communities do not attract traditional financial institutions. In response to the issue of financial exclusion, the existence of microfinance institutions has been embraced as a solution to avail financial services to rural communities. READ MORE

  4. 8. Agent banking as a relationship marketing tool by banks in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Israt Jahan; [2019]
    Keywords : Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. READ MORE

  5. 9. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alina SUSOYKINA; [2018]
    Keywords : customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE

  6. 10. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE